Photos that showing a therapist’s compassion: using personal branding photos to give your patients a sense of your service when you don’t have a tangible product.

Marketing for therapists is easier with visuals and creating the right photos that show why people should trust know, like & trust you

Displaying who you are as a therapist may not seem easy to do. You provide people with a service not a product. There is an intimacy and vulnerability that is required for a person to share their thoughts and struggles with you. 

So how do you gain that person’s trust and show that you would be  a good fit for them to have a conversation with you? It’s a process to be sure. Tracey and I sat down together and spoke very specifically about how she wanted to be seen by her potential clients. Showing photos of yourself as a therapist can act as a catalyst for the first contact by a potential client or it can be a confirmation after a referral that indeed they can pick up the phone and finalize whether or not this is the person for them to begin a therapeutic relationship.

Embarking on the start of her therapy journey, Tracey knew that she would be serving clients on a one-to-one basis with a focus on teens and parents. She felt it important that when someone looks at her photos that they would feel welcomed and comfortable, that Tracey could be someone they could trust. 

In order to create that type of vibe, one photo in many cases, does not provide enough visual information on which a person can base their decision. So in addition to doing some headshot type photos, we created a therapy office scenario. Tracey sat behind a desk, journalled and spoke to a person as she would a real client showing empathy and the great listening skills that are some minimum requirements to being a top-notch therapist. She is well on her way!