A case for one photoshoot and many photos … It saves time, creates a robust library of personal branding photos for your website, blogposts, social media content & podcast episodes.

See how and why we created personal branding photos for this Toronto micro baker. Strong visuals help your audience know, like and trust you. They help your clients imagine what it would be like to work with you. Work with the people who love what you do as much as you.

Toronto business owner, Nassim Ghrayeb, goes macro with a library of branding photos for his startup &S sourdough microbakery, which will offer popup sales of specialty breads in the fall of 2022.

As a Toronto personal branding photographer, I want to ensure that as an entrepreneur, your personality, your product/service and your mission come alive. 

When I teamed up with Nassim at &S, a sourdough microbakery located in Toronto, ON, we delved into the why’s of his business as well as the aesthetic feel that he wanted to create. Knowing the why’s were important so I could create strong branding photographs in the studio to get him more visibility and make him stand out from other Toronto microbakeries. It was obvious that personalizing his small business branding would require more than a headshot which most small businesses need.

Aesthetics: Simple, muted colours: white, beige, sage & pastels

The Whys: Why creating sourdough bread or any  sourdough creation lights him up?

The Superpower: Making, Baking and Breaking bread, to him, is a superpower. Why? Because it’s life-sustaining. How? He creates bread from 3 simple ingredients which feeds numerous people as well as himself. Therefore: It is life-sustaining.

Simple yet Complex: We wanted to photograph that it takes three simple ingredients to make bread but the process is more complex. The sourdough bread making is an opportunity for mastery and a process that is never quite complete. Nassim is always learning and experimenting with a variety of flours and ingredients.

Artistic Relationship: And then there is the relationship with the bread. Photos of how the dough undergoes a transformation whether it be how Nassim kneads and shapes it or how it ferments and grows were very important. For him it is the balance between the right touch, right atmosphere and the right temperature — an experience where all the senses are involved. In the end you have a satisfying food that has his personal artistic imprint on it. 

Look at the personal branding photos below and see that what we discussed in our consultation came through in &S’ photoshoot.